COMM-625 Innovation and the Media Industry (3)

This course explores how new ventures and established media/communication companies have been successful in the digital environment. The course equips students with the tools of media entrepreneurship focusing on ideation, monetization, competitive scan, and the beginning of a business plan. Usually Offered: fall. Restriction: Communication: Journalism and Public Affairs (MA)  or Journalism and Digital Storytelling (MA) .
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