|
|||
MKTG-302 Marketing Research(3) Study of research tools used to aid marketing decision making. Considers definition of research problems, selection of projects, and analysis of data. Execution of a consumer survey is a major component of the course. Students use computers to analyze research data. Prerequisite: MKTG-300 or MKTG-250 , and STAT-202 or STAT-203 . |
|||
All catalogs © 2024 American University. Powered by the Acalog™ Academic Catalog Management System™ (ACMS™).
|