COMM-658 Strategic Communication Campaigns: Advertising Lab (3)


It is important for public relations practitioners to understand the role that advertising plays within the context of a strategic communication campaign. This course teaches students how advertising plays a role in the creative process by reviewing creative development, creative strategy, and creative execution. Meets with COMM-458 . Usually offered every spring. Grading: A-F only. Restriction: Strategic Communication (MA) .

Print-Friendly Page (opens a new window)