SISU-401 Public Diplomacy: Media, Culture, Power (3)

Public diplomacy is generally defined as understanding, engaging, informing, and influencing foreign publics. This course provides an understanding of the history and dynamics of U.S. public diplomacy; knowledge of strategies and techniques for advocating policy and influencing opinion and behavior of international audiences in a Web 2.0 age; skills to communicate, especially in writing; an understanding of how to analyze key data, including opinion polls and audience surveys; and an ability to engage with the key moral, political, and practical dimensions of public diplomacy. Grading: A-F only. Restriction: International Studies (BA)  and at least 75 credits.
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