MGMT-403 Representing Talent (3)

Examines the crucial role that agents, managers, and lawyers play in the careers of athletes and entertainers. Addresses questions including how to become a manager or agent; the legal structures in place to protect artists and athletes from unscrupulous managers and agents; specific requirements of sports leagues, unions, and guilds for agents who represent talent; and what happens when talent wants to fire an agent or manager. Students look at key legal cases, examine management and talent agency agreements, and learn more about the practice in both sports and entertainment. Additionally, students work with regional recording artists by preparing assessments and marketing and promotion plans for them, as well as other tasks as required. Prerequisite: MGMT-301.