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May 01, 2024
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American University Catalog 2015-2016 [ARCHIVED CATALOG]
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MKTG-302 Marketing Research (3)
Study of research tools used to aid marketing decision making. Considers definition of research problems, selection of projects, and analysis of data. Execution of a consumer survey is a major component of the course. Students use computers to analyze research data. Prerequisite: MKTG-300 or MKTG-250 , and STAT-202 or STAT-203 .
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