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    Apr 19, 2024  
American University Catalog 2017-2018 
    
American University Catalog 2017-2018 [ARCHIVED CATALOG]

SAM-700 Sports Analytics and Management Capstone (3)


The capstone is a culminating project that utilizes a set of skills that demonstrate maturity and professionalism in strategic thinking in sports management. Informed by an understanding of data, technology, and emerging trends in sports media, this course focuses on high-level independent document delivery and writing, applied research and analysis, and the creation of a polished, professionally-written sports business plan. From a personal development perspective, this course adds value in its requirement for self-directed time management, meeting milestones, individual project management, and peer review of colleagues’ work. Academically, the course provides a valuable in-depth experience into the careful planning, preparation, research, analysis, and writing required for high-level leadership in the sports industry. Grading: A-F only.