Apr 27, 2018  
American University Catalog 2017-2018 
    
American University Catalog 2017-2018

Marketing (Minor)


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Offered by the Kogod School of Business , the minor in marketing provides a thorough understanding of the fundamental concepts of marketing and how to apply these concepts through case studies and company and non-profit organization projects. Students also gain an understanding of consumer behavior, along with the knowledge and tools needed to coordinate marketing elements into integrated campaigns.

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