|
|||
MKTG-431 Direct Response Marketing (3)Examination of direct marketing tools, such as direct mail, direct-response broadcast and print advertising, and telemarketing. Use of database technology to target prospective customers, and review of direct marketing in specific industries such as financial, retail, political, and fund-raising. Prerequisite: MKTG-300 or MKTG-250 . |
|||
All catalogs © 2024 American University. Powered by the Acalog™ Academic Catalog Management System™ (ACMS™).
|