|
|||
MKTG-612 Marketing Management (3)This course provides students with an introduction to current marketing management techniques and the tools necessary for effective marketing decision making. Includes the principles of marketing; global perspectives on marketing management; financial analysis tools for effective decision making; and marketing strategy. |
|||
All catalogs © 2024 American University. Powered by the Acalog™ Academic Catalog Management System™ (ACMS™).
|