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    Mar 28, 2024  
American University Catalog 2018-2019 
    
American University Catalog 2018-2019 [ARCHIVED CATALOG]

IBUS-301 International Marketing (3)


The concepts and practices of marketing across national borders and the adaptations to the marketing program required because of the different needs, environmental constraints, and forms of competition in foreign markets. Prerequisite: IBUS-300  and either MKTG-300  or MKTG-250 .