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    Apr 25, 2024  
American University Catalog 2018-2019 
    
American University Catalog 2018-2019 [ARCHIVED CATALOG]

IBUS-401 Cultural Environment of International Business (3)


The cultural factors affecting international business operations and their influence on the principal business functions of finance, marketing, procurement, production, public and external relations, and research and development. Prerequisite: IBUS-300  and upper-division standing.