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    Apr 17, 2024  
American University Catalog 2018-2019 
    
American University Catalog 2018-2019 [ARCHIVED CATALOG]

MGMT-666 Strategic Alliances, Mergers, and Acquisitions (3)


Strategic alliances and cooperative strategies are fundamental to many new ventures and are particularly important for Internet, information, and high-technology ventures. Entrepreneurs and executives need to understand the range of strategies available, their trade-offs, and how they fit into the portfolio of techniques to grow a new venture and achieve superior returns