MKTG-300 Principles of Marketing (3)

Introduction to marketing decision making in business and nonprofit organizations. Particular attention is devoted to analysis of customer needs; segmenting markets; and developing product, promotion, pricing, and distribution strategies. Relationships between consumers, business, and government are explored. Prerequisite: ECON-150 or ECON-200. Restriction: Registration not allowed in both MKTG-300 and MKTG-250. Note: Students may not receive credit toward a degree for both MKTG-300 and MKTG-250.