Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

   
    Feb 17, 2020  
American University Catalog 2018-2019 
    
American University Catalog 2018-2019 [ARCHIVED CATALOG]

MKTG-300 Principles of Marketing (3)


Introduction to marketing decision making in business and nonprofit organizations. Particular attention is devoted to analysis of customer needs; segmenting markets; and developing product, promotion, pricing, and distribution strategies. Relationships between consumers, business, and government are explored. Prerequisite: ECON-150  or ECON-200 . Restriction: Registration not allowed in both MKTG-300 and MKTG-250 . Note: Students may not receive credit toward a degree for both MKTG-300 and MKTG-250 .