|
Apr 20, 2024
|
|
|
|
American University Catalog 2018-2019 [ARCHIVED CATALOG]
|
MKTG-302 Marketing Research (3) Study of research tools used to aid marketing decision making. Considers definition of research problems, selection of projects, and analysis of data. Execution of a consumer survey is a major component of the course. Students use computers to analyze research data. Prerequisite: MKTG-250 or MKTG-300 and STAT-204 .
|
|