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Apr 24, 2024
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American University Catalog 2018-2019 [ARCHIVED CATALOG]
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MKTG-311 Internet Marketing (3) Analysis of the Internet’s impact on marketing decision making. Includes Internet marketing strategy, electronic markets, customer purchase behavior, Internet marketing ethics, and the impact of the Internet on product development, promotion, pricing, and distribution strategies. Attention is devoted to integrating on-line and off-line marketing strategies. Prerequisite: MKTG-300 or MKTG-250 .
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