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Apr 25, 2024
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American University Catalog 2018-2019 [ARCHIVED CATALOG]
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MKTG-402 Marketing Strategy (3) Analysis of current marketing management issues. Students develop a marketing plan for an outside organization, analyze case studies, and participate in computer simulation exercises. Prerequisite: MKTG-300 or MKTG-250 , MKTG-302 , and ACCT-241 .
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