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    Nov 13, 2019  
American University Catalog 2018-2019 
    
American University Catalog 2018-2019 [ARCHIVED CATALOG]

MKTG-411 Advertising and Marketing Communications Management (3)


The role of advertising, public relations, personal selling, and sales promotion in business. Emphasis on how promotional campaigns are planned, created, and budgeted, and how these campaigns can inform buyers, change attitudes, and increase sales. Prerequisite: upper-division standing. Prerequisite/Concurrent: MKTG-301 .