Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

   
    Mar 29, 2024  
American University Catalog 2018-2019 
    
American University Catalog 2018-2019 [ARCHIVED CATALOG]

MKTG-688 Applied Client Project (3)


In this course students work in cross-functional teams to complete a comprehensive marketing project for either a for-profit or non-profit business enterprise. Teams are responsible for conducting primary and secondary research and reporting findings to their client. In addition, students use their research to develop a communication plan that includes a strategy, set of objectives, detailed budget, and a plan for campaign measurement. This project yields a deeper understanding and appreciation for the interdependence of each functional area, improves teamwork, and further develops written and oral communication skills. Repeatable for credit. Restriction: Marketing (MS) .