MKTG-750 Internet Marketing Management (1.5)

Using the Internet as an implementation tool for business and marketing strategy. Provides an overview of web and commerce technologies, but the focus of the course is on marketing applications of the Internet, including distribution, commerce, advertising, public relations, and other “stakeholder” relations. A technical background is not required, but students develop an understanding of technical aspects of the Internet relating to marketing strategy. Prerequisite: MKTG-612 or MKTG-632.