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Apr 25, 2024
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American University Catalog 2018-2019 [ARCHIVED CATALOG]
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MKTG-761 Buyer Behavior (1.5) Analysis of the psychological foundations of consumer behavior and implications for marketing strategy, including consumer perception, attention, comprehension, and memory; attitudes and attitude-behavior relationships; information integration and decision making; and behavior modification perspectives. Prerequisite: MKTG-612 or MKTG-632 .
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