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    Mar 28, 2024  
American University Catalog 2018-2019 
    
American University Catalog 2018-2019 [ARCHIVED CATALOG]

MGMT-667 Corporate Entrepreneurship: Creating High Potential Ventures (1.5)


Corporate entrepreneurship is essential but is often lost as organizations grow bigger and become more bureaucratic over time. The real and opportunity costs of losing an entrepreneurial mindset and actions are substantial. Effective corporate entrepreneurship is focused on creating high potential ventures that generate superior returns given the risk. This course covers the dynamic corporate entrepreneurship strategies, approaches, systems, skill, cultures, and other considerations. Prerequisite: MGMT-660 .