Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

    Jan 19, 2022  
American University Catalog 2018-2019 
American University Catalog 2018-2019 [ARCHIVED CATALOG]

IBUS-340 Sustainability and Global Strategy (3)

This course provides students with an advanced analysis of how and why corporations consider sustainability in their global strategy. First, the course analyses how social, economic, and environmental issues can have a major impact on business, and why firms must consider the so-called triple bottom line (social, environmental, and financial) rather than just financial performance for long-term success. Second, how a sustainable approach to business may enable firms to better manage a wide variety of external risks is discussed. For sustainable strategies to be effective, however, they must be core to the firm’s business. The strategies must be based on a company’s core competencies so that the strategy is meaningful, targeted, and positively impacts firm performance and the social issues in question. Students apply what they have learned in a group project that is presented to the class.