SAM-620 Digital Enterprise in Sports (3)

The convergence of platforms has transformed the economics of digital content, making a commanding impact on the sports community. This course introduces students to new media enterprises and their use by sports organizations to create and provide content to consumers and economically influence the business of sports. It explores a variety of integrated and converging platforms and focuses on current digital technologies and channels of distribution. Students gain hands-on experience with a wide range of tools and a framework to critically engage with various technological and cultural products. Grading: A-F only.