SAM-630 Sports Technology and Innovation (3)

This course explores career pathways in the sports industry for entrepreneurs, investors, and employees. It provides a conceptual, strategic, and technical understanding of how to think and act entrepreneurially in the global sports industry, emphasizing four key pillars: technology development, global sustainability and social impact, promotional strategies, and risk and product innovation. Essential skills addressed include business planning, developing goals, stakeholder engagement, calculating return on investment, and applying entrepreneurial methodologies and strategies. Grading: A-F only.