COMM-378 Introduction to Communication Research Methods (3)

This course examines widely used and important methodologies in communications research. Students gain familiarity with general procedures, applications, strengths, and weaknesses of qualitative and quantitative methods, including content analysis, survey research, experiments, qualitative textual analysis, interviewing techniques, and historical research processes. Usually Offered: fall. Grading: A-F only. Prerequisite: COMM-100.