COMM-337 Public Relations Writing (3)

This course teaches writing for strategic public relations in various formats and for different media, and develops skills for print, visual media, and the web. Students write message-driven public relations materials such as news releases, media alerts, pitches, messaging/talking points, infographics, video/scripts, and digital content. Covers AP style. AU Core Integrative Requirement: Written Communication and Information Literacy II. Usually Offered: fall and spring. Prerequisite: COMM-200, COMM-301 with a grade of B or better, and completion of Written Communication and Information Literacy I requirement. Restriction: Public Relations & Strategic Communication (BA) and minimum 2.5 GPA.