COMM-380 Public Communication Research (3)

Students gain an understanding of how research informs decision making in strategic communication as well as an introduction to qualitative and quantitative research methods. They formulate research questions, develop and execute a research design, including sampling, measurement, data collection, and interpretation of results; conduct research projects using methods such as focus groups, content analysis, experiments, observations, and surveys; and finally apply the results to strategic communication problems while learning about emerging research trends. Usually Offered: fall and spring. Prerequisite: COMM-301 with a B or better. Restriction: Public Relations & Strategic Communication (BA) and minimum 2.5 GPA.