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    Jan 25, 2020  
American University Catalog 2019-2020 
    
American University Catalog 2019-2020

MKTG-300 Principles of Marketing (3)


An introduction to marketing decision making in business and nonprofit organizations. Particular attention is devoted to analysis of customer needs; segmenting markets; and developing product, promotion, pricing, and distribution strategies. Students develop their business writing skills and learn through writing an integrated market analysis assignment. AU Core Integrative Requirement: Written Communication and Information Literacy II. Prerequisite: ECON-150  or ECON-200  and completion of Written Communication and Information Literacy I  requirement. Restriction: Registration not allowed in both MKTG-300 and MKTG-250 . Note: Students may not receive credit toward a degree for both MKTG-300 and MKTG-250 .