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    Jul 04, 2020  
American University Catalog 2019-2020 
American University Catalog 2019-2020 [ARCHIVED CATALOG]

MKTG-612 Marketing Management (3)

This course provides students with an introduction to current marketing management techniques and the tools necessary for effective marketing decision making. Includes the principles of marketing; global perspectives on marketing management; financial analysis tools for effective decision making; and marketing strategy.