COMM-669 Digital Strategic Communication Analytics and Certifications (3)

Today’s strategic communication professionals are required to understand the integral role digital and social strategy plays for organizations. This course prepares students to obtain certification in social media monitoring and digital analytics platforms, such as Meltwater and Google Analytics. Students also learn the theory and strategy of digital and social measurement. Topics include using data to craft communications planning, messaging, and campaigns. Crosslist: COMM-469. Usually Offered: fall. Grading: A-F only.