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    Oct 26, 2021  
American University Catalog 2021-2022 
    
American University Catalog 2021-2022

MKTG-632 Understanding the Marketplace and Consumer (3)


This course provides students with an introduction to the fundamental principles of marketing needed for business, both profit and non profit. Includes an overview of products and new product development; pricing strategies including costing and financial analysis; and understanding the marketing environment including segmentation and targeting tools. Restriction: Marketing (MS) .