COMM-346 Public Relations Case Studies (3)

Students review, discuss, and evaluate the strengths and weaknesses of multiple public relations campaigns across disciplines. They gain familiarity with research methods, strategies, and tactics used in the PR toolbox as well as an understanding of when and how to use them. Usually Offered: fall and spring. Prerequisite: COMM-301 with a B or better. Restriction: Public Relations & Strategic Communication (BA) and minimum 2.5 GPA.