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    Dec 08, 2022  
American University Catalog 2022-2023 
    
American University Catalog 2022-2023

COMM-640 Principles of Strategic Communication (3)


Examines the elements and principles of strategic communication, with focus on analyzing and developing communication campaigns, public opinion, the media, the role of research, audience identification and targeting, message development, and communicating to various stakeholders and publics. Explores the role of strategic communication in society, politics, culture, business, and various other institutions. Also examines the ethics of strategic communication. Usually Offered: fall. Restriction: Game Design (Graduate Certificate) Health Promotion Management (MS) Political Communication (MA) , or Strategic Communication (MA)