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    Sep 30, 2023  
American University Catalog 2022-2023 
American University Catalog 2022-2023 [ARCHIVED CATALOG]

COMM-640 Principles of Strategic Communication (3)

Examines the elements and principles of strategic communication, with focus on analyzing and developing communication campaigns, public opinion, the media, the role of research, audience identification and targeting, message development, and communicating to various stakeholders and publics. Explores the role of strategic communication in society, politics, culture, business, and various other institutions. Also examines the ethics of strategic communication. Usually Offered: fall. Restriction: Game Design (Graduate Certificate) Health Promotion Management (MS) Political Communication (MA) , or Strategic Communication (MA)