Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

   
    Mar 28, 2024  
American University Catalog 2022-2023 
    
American University Catalog 2022-2023 [ARCHIVED CATALOG]

COMM-644 Writing for Strategic Communication (3)


This course explores the relationship between audience, message structure, and medium through strategic writing. Students develop skills in drafting, editing, and polishing of strategic communication writing products, including plans, news releases, speeches, social media, opinion pieces, and short video treatments/scripts. Includes an emphasis on deadline writing and editing skills. Usually Offered: fall. Restriction: Political Communication (MA)  or Strategic Communication (MA) .