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May 05, 2024
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American University Catalog 2022-2023 [ARCHIVED CATALOG]
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MKTG-302 Marketing Research (3) Study of research tools used to aid marketing decision making. Considers definition of research problems, selection of projects, and analysis of data. Execution of a consumer survey is a major component of the course. Students use computers to analyze research data. Prerequisite: MKTG-250 or MKTG-300 and STAT-204 .
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