COMM-474 The Business of Television (3)

This course gives students a macro look at the prime-time network and cable television business and investigates the various players in the business, including studios, networks, producers, agents, and advertisers. It examines the different roles and relationships in the development and production of television programming, including what makes a good idea for a television series; the role of the studios; the various economic models; the “showrunner” or executive producer; how an agent works; why advertisers are so important; what the ratings mean; and the future of television. Crosslist: COMM-674. Usually Offered: fall.