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    Mar 29, 2024  
American University Catalog 2022-2023 
    
American University Catalog 2022-2023 [ARCHIVED CATALOG]

COMM-485 Strategic Communication and Content Creation (3)


The sheer volume of content creation on social media is astounding. To stand out, communications professionals need to create meaningful and effective visual content that will hold the short attention spans of online audiences. This course introduces the non-designer to technological and theoretical aspects of content creation and visual storytelling. Crosslist: COMM-685 . Usually Offered: fall and spring. Grading: A-F only. Restriction: Public Relations & Strategic Communication (BA)  and minimum 2.5 GPA.