COMM-437 Public Relations Portfolio (3)

This course gives students the opportunity to apply lessons learned and serves as the capstone for their program. Students work with a real-world client as part of a team to address a specific communication challenge. They produce a strategic proposal and a variety of creative work, such as social media campaigns, event concepts, product launches, public service announcements, websites, news releases, brochures, or media relations campaigns, as needed for corporate, nonprofit, or government clients. In some cases, based on the client’s needs, the emphasis is on executing the strategy and producing deliverables. AU Core Integrative Requirement: Capstone. Usually Offered: fall and spring. Prerequisite: COMM-337, COMM-346, and COMM-380. Restriction: Public Relations & Strategic Communication (BA) or Communication, Language, and Culture (BA).