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Jan 15, 2025
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American University Catalog 2023-2024 [ARCHIVED CATALOG]
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COMM-551 Grassroots Digital Advocacy (3) This course examines advocacy communication campaigns that use digital strategies and techniques. Students explore how social media, mobile technology, and online activist tools raise awareness for causes, candidates, and issues; analyze campaigns within the context of digital communication theories; and consider the impact of technology on grassroots advocacy.
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