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    Oct 31, 2024  
American University Catalog 2023-2024 
    
American University Catalog 2023-2024 [ARCHIVED CATALOG]

MKTG-632 Understanding the Marketplace and Consumer (3)


This course provides students with an introduction to the fundamental principles of marketing needed for business, both profit and nonprofit. Includes an overview of products and new product development; pricing strategies including costing and financial analysis; and understanding the marketing environment including segmentation and targeting tools. Restriction: Marketing (MS) .