Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.
   
    Jan 28, 2025  
American University Catalog 2023-2024 
    
Catalog Navigation
  Catalog Home
  About American University
  Academic Calendars
  Academic Programs
  Admissions
  Registration
  Tuition, Fees, and Other Charges
  Financial Aid
  University Regulations and Policies
  Colleges, Schools, and Offices
  Course Descriptions
  Faculty
HELP
American University Catalog 2023-2024 [ARCHIVED CATALOG]

COMM-665 Film and TV Marketing Concepts and Strategies (3)

The principle concepts and strategies involved in creating a comprehensive marketing plan for both film and television projects. Using tools developed in class, students develop original omni-channel marketing campaigns that include a presence across TV, digital, social media, and streaming. Usually Offered: summer. Grading: A-F only.


   
All catalogs © 2025 American University.
Powered by Modern Campus Catalog™.