COMM-337 Public Relations Writing (3)

Writing in public relations is the secret weapon for impact. This course dives into writing real-life message-driven documents, including news releases, media alerts, pitches, messaging/talking points, crisis statements and digital content/social media for communication campaigns. This includes advocacy, corporate, non-profit, entertainment, and strategic communication. Writing also includes images, graphics, and emotions. Student learn AP Style to communicate effectively with the media. Students leave with a portfolio of writing samples used to kickstart their careers. AU Core Integrative Requirement: Written Communication and Information Literacy II. Prerequisite: COMM-301 with grade of B or better, and completion of Written Communication and Information Literacy I requirement. Restriction: Communication, Language, and Culture (BA) or Public Relations & Strategic Communication (BA).