COMM-346 Public Relations Case Studies (3)

Students in this course learn both by doing and by assessing the work of others. Student research, review, discuss, and critically analyze award-winning strategic communication campaigns across various disciplines to understand what worked well and what did not. Students also prepare an original case study of a recent situation involving companies, non-profit organizations, or government entities. Learning how to write a case study teaches a necessary skill, contributes to the profession’s body of knowledge, and provides practical suggestions for improving the strategic communication function. Prerequisite: COMM-301 with grade of B or better. Restriction: Communication, Language, and Culture (BA) or Public Relations & Strategic Communication (BA).