COMM-640 Principles of Strategic Communication (3)

Strategic communication is at the heart of contemporary society, from business to culture to politics to advocacy. With a focus on analyzing and developing communication campaigns, this course explores the core principles of strategic communication, including audience diversity, targeting and research, public opinion, messaging, media and social media, and all the outreach professionals use to reach their audiences with their messages. Students see the impact of strategic communication in all areas of society, examine the ethical power of persuasion, learn how to think strategically and creatively, and understand how institutions and organizations deal with communication challenges and crises. Restriction: Game Design (Graduate Certificate), Health Promotion Management (MS), Political Communication (MA), or Strategic Communication (MA).