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Oct 01, 2024
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American University Catalog 2024-2025
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MKTG-612 Marketing Management (3) This course provides students with an introduction to current marketing management techniques and the tools necessary for effective marketing decision making. Includes the principles of marketing strategy; global perspectives on marketing; sustainable marketing practices, and financial analysis tools for effective and ethical decision making. Case studies and group projects emphasize corporate social responsibility and sustainable enterprises.
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