COMM-649 International Strategic Communication (3)

The definition and practice of strategic communication continues to evolve throughout the world. This course examines the political, economic, social, and cultural factors that shape those definitions to prepare future strategic communication professionals to practice their craft globally and for diverse audiences. Centering culture, the course explores how globally operating non-profit organizations, corporations, and governments can leverage communication, cultural, and marketing theories and proven practices to conduct successful campaigns abroad and across borders through case study exploration and country-specific approaches. Crosslist: COMM-449. Grading: A-F only.