COMM-543 Speechwriting (3)

Speechwriting plays a central role in politics, business, and organizations, where leaders frequently address audiences and often rely on strategic communication practitioners to draft their speeches. This course explores the importance of speeches in society, analyzing the elements that make them persuasive, impactful, and memorable. Through hands-on experience, students learn the art of crafting credible and compelling arguments, utilizing storytelling, humor, effective structure, and other essential methods for conveying ideas and inspiring action. Ultimately, the course equips students with the techniques and tactics employed by speechwriters, encompassing research and rhetoric, to develop messages that resonate with target audiences and inspire meaningful change.