COMM-551 Grassroots Digital Advocacy (3)

This course examines how advocacy campaigns use digital technologies to activate and mobilize people to promote social and political change. Students explore the intersection of technology with a variety of advocacy organizations such as multi-issue and single-issue national and international non-profits, NGOs, political parties and candidates, and citizen-driven grassroots campaigns. Using national and international case studies and examples, students critically examine and assess technological and strategic innovations in grassroots advocacy and the changing social, media, and political landscapes. Students gain a deep understanding of the forces at play in this field and learn how to apply this knowledge to real-life scenarios.