COMM-608 Social Media Strategies and Tactics (3)

Just as many individuals are on social media but not all are effective at it; the same is also true for companies, nonprofits, the government, and other organizations. This course focuses on understanding how organizations employ digital strategic communications in their public relations outreach. Students learn best practices through case studies, the use of social media tools, and experts in social media from various fields. They craft a strategy and the accompanying tactics that use search engine marketing, mobile communications, and online campaigns. Crosslist: COMM-408. Prerequisite: COMM-640.